jannine birtwistle
team lead
specialist adviser team
humanitarian service
How Rotary is meeting today’s needs
Rotary is integral to our communities locally and globally, with our Rotary service projects positively impacting on the lives of others, the world and ourselves.
Given the ever-evolving challenges society faces, Rotary must continuously adapt and evolve to remain relevant and be seen as the premier organisation for collaboration, networking, and volunteering with. Our service projects need to meet today’s real needs and prepare our communities for tomorrow’s challenges.
Rotary Great Britain & Ireland Humanitarian Service Team Member, Anne Sutcliffe, pictured above, shares how Rotary has been responding and adapting in her community.
In summer 2020, as President of Sowerby Bridge Rotary, I was invited by two local councillors to join an online forum with other local community groups. Parts of the town are in the top 17% of UK deprivation.
The forum aimed to discuss lockdown experiences and challenges, share best practice, and discuss responses within the constraints of the pandemic.
One recurrent challenge was limited local resources because of our town’s proximity to Halifax, where disadvantaged individuals are often funnelled to access services, but unable to afford to get there.
“PARTS OF OUR TOWN ARE IN THE
TOP 17% OF UK DEPRIVATION.”
Sowerby Bridge Together, a new community group for the community by the community was formed post-pandemic initially focusing on education and support.
Collaborating with two local churches linked with primary schools, they created healthy cooking rucksacks for free school meal recipients. These included simple, affordable and nutritious recipes and information on debt advice and local support services. Sowerby Bridge Rotary provided £1,500 to launch the initiative.
In response to the cost-of-living crisis, we secured local grants for energy and food vouchers. This enabled 100+ families to shop locally, benefiting both them and local businesses.
The initiative has expanded to provide a weekly community café.
Expanding our efforts, we established a weekly community café offering a welcoming space and a free three course meal. Everyone is welcome including people with learning difficulties, older adults seeking social interaction and individuals facing challenges like addiction or violence who appreciate the calm environment away from negative influences. We also keep EpiPens in case of overdoses.
Thanks to another Sowerby Bridge Rotary project we can quickly access a rucksack full of provisions for homeless visitors.
We registered with the Warm Welcome Spaces 2023/24 winter campaign, though our café runs year-round. Our Christmas dinner and Secret Santa programmes are just two ways we boost community spirit. We are there to have a chat, take a genuine interest in how people are doing and listen if they want to share.
We even got a postcard from one who went on a trip to Whitby!
More needs to be done. Our location poses access challenges for some, and with no local food bank, we’re exploring how to address other critical needs.
I’m happy to share details on how we set this up and how it works if you’re interested in replicating it locally.