HOW PUBLIC IMAGE IS CREATING MAJOR MILESTONES
Phil dyer
TEAm lead
Reflecting on the recent launch of Rotary Digital in February, I am thrilled to witness the strategic shift in how Rotary Great Britain & Ireland shares information to our members and beyond.
The introduction of Rotary Digital marks a significant milestone, revolutionising the way we deliver messages, news, and updates to our Rotary community.
From its inception, Rotary Digital has captured my admiration with its stunning visual presentation. It seamlessly complements our much-coveted Rotary Magazine making both products essential reading.
This digital platform bridges a crucial gap, offering a refreshing, dynamic, and vibrant approach to delivering timely information directly to our computers, phones, and tablets and is a testament to Rotary's commitment to staying relevant in the digital age.
As part of my role as leader of the Public Image Specialist Adviser Team for Rotary Great Britain & Ireland, I naturally look at most things through a public image lens. What we have is a treasure trove of inspiring stories which may otherwise have gone unnoticed.
Rotary Digital’s accessibility is a great feature. The ability to read articles on the go and instantly share them across various social media channels, district platforms, WhatsApp groups and club websites empowering our members to engage actively and spread Rotary's message far and wide. This aligns perfectly with our Rotary Action Plan's goal of expanding our reach with impact.
“take pride in our world class rotary magazine whilst embracing the modernity and visual a ppeal of rotary digital, a publication fit for the visual world.”
Perhaps it could be a regular feature to bring to your club meeting, where a member shares a story from Rotary Magazine or Rotary Digital that resonated, inspired or educated them? It also acts as a handy arsenal to share with prospective members to showcase what Rotary does.
I encourage everyone to explore the previous editions of Rotary Digital, available at magazine.rotarygbi.org, and anticipate the email announcing the latest release at the start of each month.
While I wholeheartedly endorse Rotary Digital as a companion resource to our flagship Rotary Magazine, let us not forget the unparalleled quality and significance of our print publication.
Crafted by Managing Editor, Dave King, with regular contributors, and meticulously curated by our dedicated Communications Team at the Rotary Support Centre, the Rotary Magazine continues to uphold its reputation as a beacon of excellence in Rotary print media.
Published four times a year and delivered to your doorstep, the Rotary Magazine covers a wide array of topics, from exclusive interviews with Rotary leaders to ground-breaking service initiatives.
As members of Rotary Great Britain & Ireland, you receive the Rotary Magazine and Rotary Digital as part of your annual subscription, a testament to the value we place on keeping our members informed and engaged.
Let us take pride in our world class print magazine whilst embracing the modernity and visual appeal of Rotary Digital, a publication fit for a visual world.