MORE STORIES THAN EVER BEFORE!
A warm welcome to the July issue of Rotary Digital, which we have had a lot of fun writing and pulling together.
As you will have now figured out, Rotary Digital is published monthly whereas the print edition of Rotary Magazine is published quarterly in July, October, January and April.
This is one of those converged editions when we produce both a digital and print magazine in the same month. Normally, Rotary Digital runs to 25 pages, but in a converged month we extend the digital pagination to 35 pages so when added to the 84-page print magazine, that is a lot of editorial!
Ideally, we hope you will take the time to read – and later share with business colleagues, neighbours, friends and family – both the print and digital editions.
In the case of the quarterly converged edition, you will note that there are some stories which feature in both the print and digital issues. We do that so those Rotarians who choose not to have a print edition sent to their homes, get a digital issue as well.
And on that point, every month I receive a letters from Rotarians who prefer not to receive a printed copy of the magazine to save the planet.
I write back with a reminder that the carbon footprint of reading the magazine digitally is far greater than receiving a print copy using paper which has been sourced responsibly from forests which are being replenished.
But I digress. What you will read in the print edition of the magazine are “print exclusive” stories which you won’t find in the digital edition. Equally, for the converged edition of Rotary Digital, there are unique stories published in this format which you won’t read elsewhere.
What has been encouraging is the feedback for both print and digital has been extremely positive. Audience numbers for the digital magazine are significantly higher than for any content previously published online by Rotary Great Britain & Ireland.
Finally, you will have received an email last month from David Alexander, who is the Chief Communications Officer with Rotary International based in Evanston, inviting you to complete a survey about the magazine.
This survey is being run globally. Rotary Magazine for Great Britain & Ireland is the oldest regional Rotary magazine in the world – first published in 1915, and currently one of 33 licensed regional magazines.
The last time this survey was published was four years ago when more than 4,000 Rotarians in Great Britain & Ireland responded. The results made for interesting reading with 75% of respondents saying they preferred print over digital. It will be interesting to see what that figure is now.
I’ll be honest, I’m not a great fan of answering surveys; they’re time-consuming, and I often wonder that’s the point – does my view really matter? Well it does here.
The online form should take about 8 minutes to complete, with your participation being both voluntary and confidential – though you will need to disclose that you are a reader of the Great Britain & Ireland magazine, as opposed to any of the other 32 titles.
This information will help me to make informed decisions going forward about our communications strategy. The information we gather will enable us to enhance reader experience, improve content quality, and compile the most useful Rotary news and stories for you.
I would really appreciate your feedback, and I promise to publish the Rotary GB&I results once they are released, most likely later this year. But for those results to have any significance, it’s important there is weight behind respondent numbers.
So please, to ensure that your magazine meets your needs and expectations, it would be great if you could complete the survey: Take Survey
Thank you!