a view of a small English town from the top of a hill
Dave King

Dave King

EDITOR, ROTARY DIGITAL

AND FINALLY

FALLING IN LOVE WITH ​ROTARY IN SWINDON

To outsiders, mention the name ‘Swindon’ and often you’ll get a derisory look. ​What did the poet John Betjeman once say about Slough?


Come, friendly bombs, and fall on Slough It isn't fit for humans now, There isn't grass ​to graze a cow. Swarm over, Death!


To some, the same could be said about Swindon, just 51 miles along the M4 ​corridor from Slough. When I moved there to become editor of the town’s ​newspaper, the Swindon Advertiser, I was given similar foreboding from ne’er do ​wells who reckoned I would last six months. I actually lasted four years and ​wished I’d stayed longer.

But it was in Swindon where I fell in love with Rotary at Swindon Rotary Club. I ​joined Rotary and the Swindon Rotary Club in 2010 with Peter Wells, a local ​headmaster, and polio survivor, the club President. The club might be described ​as “old school” Rotary and though the lunchtime food was dire, I loved the ​community work, the commitment of my fellow Rotarians and the genuine ​camaraderie.


These were – and are - community Rotarians doing Rotary for the love of a town ​which also has four other Rotary clubs. Swindonians are doers, they are loyal and ​become friends for life.


Coincidentally, the secretary of Swindon Rotary Club at the time was Tim Mason, ​who is currently the Specialist Adviser Team Lead for Direct Membership, which ​lies at the heart of the North Star membership initiative.


A few years later, after I’d swapped sunny Swindon for the balmier climes of ​Eastbourne, I joined Tim when he set up one of the first e-clubs in Great Britain & ​Ireland, the Rotary eClub West of England. I’ll be honest, online Rotary wasn’t for ​me, so I moved on. I missed the regular face-to-face fellowship.


Fast forward to this July, when I popped into Swindon Rotary Club where the ​welcome was as warm as the weather. The club has moved to a newer lunchtime ​venue, and the food is smart.

“It’s easy to lose sight in this fast-moving, ​technological age that traditional clubs ​represent the bread and butter of rotary.”

Though fewer in number, around 30 members, the club is still very active. It was ​part of a formidable partnership of 12 Rotary clubs who raised a third of a million ​pounds towards equipping a radiotherapy unit at the Great Western Hospital in ​Swindon. Part of that was thanks to a £208,000 Global Grant, the largest ever ​made by Rotary International to a UK project.


At the July meeting, the club was discussing plans for their annual fund-raising ​ball next year which has raised close to a £1 million for good causes over the ​years. It is also the club’s centenary in 2026, and Peter Wells was showing me the ​list of the 470 members who have belonged to the club since its formation. There ​are big plans for two years’ time.


So where is this little ramble going? Well, July’s issue of Rotary Magazine covered ​the exciting membership drive North Star and what it means to Rotary in Great ​Britain & Ireland with the four pillars of corporate, enterprise, direct and ​traditional membership.


It’s easy to lose sight in this fast-moving technological age and the re-inventing of ​the Rotary wheel that traditional clubs such as Swindon Rotary Club represent ​the bread and butter of Rotary. The Swindon meeting was structured and ​business-like, but you left with the feeling that this was 75 minutes well spent.


There was an impressive Almoner’s report from Past President, Debbie Vincent, ​who updated Rotarians on the welfare of absent members because she had ​taken the trouble to call them in moments of illness, with house moves and new ​jobs. How many clubs do that? It’s the little things that matter.


We had a brilliant speaker, Sarah Annable-Gardner from the charity Action ​Through Enterprise which has been transforming lives in Ghana thanks to the ​considerable support of Swindon Rotary Club. It was a breath-taking, heart-​breaking and passionate presentation which left you inspired and proud to be a ​Rotarian.

Dave King (left) with Sarah Annable-Gardner (right) from the charity Action Through Enterprise.

Dave King (left) with Sarah Annable-Gardner (right) from the charity Action Through Enterprise.

By the way, you can read all about Action Through Enterprise and the work of ​Swindon Rotary Club in the Autumn edition of the print magazine, which is ​published in October.


In the necessary move towards change, it’s easy to lose sight of the basics by ​getting rid of the traditions, structures and common courtesies which provide ​the glue to bind the club.


Every Rotary club is different and each has to work to its own strengths. We can’t ​all be like Swindon, but we should not be dismissive of traditional Rotary which is ​extremely effective, relevant and impactful in its own community.

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