phil dyer
team lead
specialist adviser team
public image
Telling Rotary’s story in South Africa
Earlier this year, I was honoured to be asked by Rotary International President, Gordon McInally, to represent him at a district conference.
This assignment is usually reserved for Past District Governors, but due to a recent policy change and a request from the host district for an expert in Rotary Public Image, I was invited to attend District 9350's DisCon 2024 in South Africa. The conference was held in Mossel Bay in the Western Cape, located about a five-hour drive east of Cape Town.
When I received the email, I was absolutely stunned. I felt a mix of pride, excitement, and nerves, but I was keen and ready for the challenge, so I eagerly accepted the invitation.
After the usual approvals and travel arrangements were made with Rotary International Travel Service, I was booked in. We then had several Zoom planning meetings with the team in District 9350, which were invaluable and good-humoured. It was great to meet the D9350 leadership team and plan the event, focusing on making it all about their district and ensuring it would be as enjoyable as possible.
The flights were supposed to be straightforward, but I landed in Dubai during the biggest rainstorm in 40 years. Apparently landing in 18 inches of water, it was fortunate that we couldn't see much from the plane windows. There was even a river of water running down the airbridge walkway as we disembarked.
What was supposed to be a four-hour layover turned into 12 hours, with an additional five hours on the plane before we finally set off for Johannesburg. Unsurprisingly, I missed the connecting flight and had to spend the night in Johannesburg.
The following morning, I had an early start and continued on to George, where I met District Governor Ann Wright and Past District Governor Carl-Heinz Duisberg, who was my aide for the trip.
From that point on, the trip went smoothly, and Ann and Carl made my stay fabulous!
As a Rotary International President's Representative, I had several tasks to perform. Firstly, I conveyed the President's message, which this year was Gordon’s "Create Hope in the World."
Secondly, District Governor Ann Wright had requested that I conduct a Public Image session, including branding and storytelling. This was right in my comfort zone.
“When I received the email, I was absolutely stunned. I felt a mix of pride, excitement, and nerves, but I was keen and ready for the challenge, so I eagerly accepted the invitation.”
Unusually, I also led an auditorium-wide workshop on storytelling during the conference, using a simple yet effective technique: the beginning, the middle, and the end. The workshop was well-received, and the feedback was impressive.
Finally, I addressed the conference with an after-dinner speech, covering the President's Message, the importance of The Rotary Foundation, and the general success of the conference. Of course, I included a few Yorkshire stories as well.
District 9350 makes Rotary in Great Britain & Ireland look tiny by geographic comparison, covering three countries: the Northern and Western Capes of South Africa, Namibia, and Angola.
With approximately 1,150 Rotarians and 58 Rotary Clubs, along with an impressive 19 Rotaract Clubs, 102 Interact Clubs, and 46 Earlyact Clubs, the longest journey the District Governor needs to make is around 3,798 km from the most southerly club to the most northerly!
District 9350 is vibrant, active, caring, and forward-thinking. The continuity team is fabulous and works together seamlessly. The handshake between the governors was impressive, and I was thrilled to be invited to represent the International President, especially with Gordon at the helm this year. I was humbled to see the spectacular work being undertaken in this part of the world. It truly highlighted the global reach and impact of our organisation.
PS: Internationally, the term Rotary International President's Representative (RIPR) is used, though less so here in Rotary Great Britain and Ireland.
So, I was the Yorkshire RIPR, and apparently not the first. Past Rotary International Director and Past Rotary Great Britain & Ireland President, Alan Jagger, was the first Yorkshire RIPR several years ago! I followed in great footsteps.