KEEPING THE SOUL OF MUSIC ALIVE
Story By Matthew Otridge
Ownership Co-ordinator, Music Venue Trust
In 1895, three pioneers of conservation founded what would become the National Trust, pledging to preserve the UK’s historic and natural places. Now one of the largest landowners in the United Kingdom, its properties include more than 500 historic houses, castles, parks and gardens which are protected and preserved for generations to come.
In 2014, a group of passionate music fans founded the charity Music Venue Trust – its name indeed inspired by the National Trust - to protect, secure and improve Grassroots Music Venues in the UK.
CEO and co-founder Mark Davyd declared at the time: “We have a long-term plan to protect that live music network which includes, where necessary, taking into charitable ownership freehold properties so they can be removed from commercial pressures and leased back to passionate music professionals to continue their operation.”
But what is a Grassroots Music Venue and why do these spaces need protecting?
Grassroots Music Venues are the starting gun of culture: they propel it forwards with the frenetic energy that courses through the soul of our live music community. They are run by mavericks for the love of live music; all slightly different and unique, but all working towards the singular goal of putting on cutting edge new music. They are the research and development labs of the multi-billion pound UK Music Industry - a world leader in music and culture.
And whilst the upper echelons of the music industry celebrated record success in 2023, 125 Grassroots Music Venues (GMVs) in the UK closed that same year.
Each closure impacted 125 different communities across the country, many of whom would no longer have access to local, live music.
“EACH VENUE CLOSURE IMPACTED 125 DIFFERENT COMMUNITIES ACROSS THE COUNTRY, MANY OF WHOM NO LONGER HAVE ACCESS TO LIVE MUSIC.”
The closure of Moles in Bath - an iconic 220 capacity venue that first opened its doors in 1977 and for almost 50 years hosted bands including Tears For Fears, The Smiths, Oasis, Radiohead, Ed Sheeran and Fat Boy Slim at the start of their careers - sent shockwaves through the grassroots community. Despite having survived recessions, a fire, a pandemic, and decades of social change, the situation for Moles in 2023 was insurmountable with the owners citing the impact of cost of living.
Moles wasn’t the only venue citing these increases as the reason they had to throw in the towel, many venues including Harmonium in Edinburgh and Melodic Distraction in Liverpool, both integral to the cultural richness of their communities, also had to accept that the cost of living had made their businesses unsustainable. Ocean Arts Cardiff had to call it a day, when their landlord hit them with a 60% rent rise. Whilst the cost of living crisis has undoubtedly exacerbated the issues within the sector, the non-ownership of these cultural assets is clearly the root of this problem.
Fundamentally, landlords and venue operators do not share the same motivation. Venue operators want to plan for the future and invest in the venue - in sustainability, accessibility, diversity, artists and the venue itself, but venue owners are interested in the maximum return on investment. This issue of ownership underlies almost every other challenge that GMVs have faced during the last twenty years; gentrification, noise complaints, under investment, an inability to plan for the future and now, the cost of living crisis.
“Whilst the cost of living crisis has undoubtedly exacerbated the issues within the sector, the non-ownership of these cultural assets is clearly the root of this problem.”
Moles in Bath is one of dozens of venues forced to close its doors, despite playing host to some of the country’s most popular acts over its almost 50 year history. Above, Pulp at Moles.
After working hard for seven years to make the sector more resilient, in 2021 Music Venue Trust circled back around to the long-term plan of creating a National Trust for Music and established Music Venue Properties, a Community Benefit Society (CBS) which is a model made popular by community pubs looking to raise finance to head off the risk of closure. In recent years, venues in the Grassroots Music Venue sector have also used this revolutionary form of finance, these include Le Pub (Newport), Sister Midnight (London) and Exchange (Bristol).
A CBS raises finance using Community Shares, a type of withdrawable share that allows investors to become members of a Society, like Music Venue Properties. These shares allow members to earn interest on their investment and, while they can potentially be cashed in after a certain period, they cannot be sold, traded or transferred unlike shares in a typical company. Crucially all members are entitled to one vote – regardless of how many shares they hold.
This type of revolutionary finance was perfect for a revolutionary idea - by raising Community Share Finance, Music Venue Properties could purchase the bricks and mortar that house Grassroots Music Venues and create the circumstances where great venue operators have security and confidence.
“IN 2021 THE MUSIC VENUE TRUST ESTABLISHED MUSIC VENUE PROPERTIES, A LONG-TERM PLAN OF CREATED A NATIONAL TRUST FOR MUSIC.”
Ed Sheeran on stage at Moles, Bath.
Launched in 2022 under the title “Own Our Venues”, the initial share offer sought to raise the money to purchase a small group of venues across the UK and, once proof of concept was achieved, would seek to raise more finance to continue moving even more venues into community ownership. Whilst most Share Offers target a local community to support its local pub or venue, Music Venue Properties targeted a national community with a shared interest - the live music community.
Almost a year after it launched £2.34 million had been raised through a mix of community shares, donations, grants and low interest loans. Over 1,250 music fans from across the UK invested in this community movement.
In November 2023, Music Venue Properties purchased The Snug in Atherton, Greater Manchester, and in April 2024 The Ferret in Preston became their second acquisition.
So, what’s next? First of all, more venue purchases! Music Venue Properties have agreed heads of terms on three other properties. From there Music Venue Trust and Music Venue Properties will continue to identify new opportunities and be ready to act.
They are looking for the live music community to continue to support us; the Community Share Offer reopened in October, and we would love you to be a part of this story of people power. By investing in Music Venue Properties, you can be part of the solution to ensure that, like the historic houses, castles, parks and gardens safeguarded by the National Trust, our local Grassroots Music Venues are protected and preserved for generations to come.
Find out more about the Music Venue Trust at musicvenuetrust.com